Twisted Cycle West Cobb has New Owners!

Twisted Cycle West Cobb has New Owners!

Investing in a Twisted Cycle franchise wasn’t just about pursuing their fitness goals; it was about embracing a lifestyle and becoming part of a vibrant community. When Brad and Kimberly Harmon joined in 2022, they were seeking a way to commit to their health journey, but what they found exceeded their expectations. The Twisted Cycle community became more than just a place to work out; it became their second family. Their daughter, who lives in Auburn, recommended Twisted to them, promising that the community would keep them coming back even on the toughest days. She was right.

Their first class was a wake-up call, to say the least. It pushed them to their limits, but there was something special about the experience that kept them coming back for more. The quality of the training and the variety of workout programs impressed them, but it was the sense of camaraderie and support within the Twisted community that truly hooked them. So, when the opportunity arose to become franchise owners, it was an easy decision. They quickly knew they needed to introduce their son, Mikhail Harmon, to this concept. Being a Crossfit trainer, they knew he would love the style of workout and would be interested in the business side of Twisted Cycle. They, along with Mikhail who will now be in charge of operations, wanted to be more than just members; they wanted to be stewards of this incredible brand and continue to foster the sense of belonging that drew them in.

As new franchisees, their goal is to integrate themselves seamlessly into the existing Twisted Cycle community while also reaching out to their broader local community. They’ve already benefited from the support of the staff and the camaraderie of their fellow members, and now it’s their turn to give back. They plan to partner with local groups and individuals to spread the word about Twisted Cycle and its life-changing benefits. They want to listen to their community, support their goals, and give back to those who have supported them.

What they love most about Twisted Cycle is its inclusive approach to fitness. The brand’s vision of creating unique workout plans for all levels of fitness, while fostering a sense of community, resonates deeply with them. They’ve seen firsthand how this approach brings people together and empowers them to achieve their goals, no matter where they are on their fitness journey. As franchise owners, they’re excited to share this passion with their team and customers, to inspire them to reach new heights and become the best versions of themselves.

In terms of contributing to the overall growth and success of the Twisted Cycle brand, both locally and on a larger scale, their focus is on increasing brand awareness and turning satisfied customers into brand ambassadors. By providing exceptional experiences and building strong relationships within their community, they aim to create a ripple effect of positivity that extends far beyond the walls of their studio. Together, Brad, Kimberly, and Mikhail Harmon can pedal towards a healthier, happier future for everyone.


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